Job description

Digital Marketing Specialist

We are actively seeking a seasoned Digital Marketing Specialist who can spearhead the development, execution, tracking, and optimization of our comprehensive digital marketing initiatives spanning various online channels.

Job Description:

1. Planning and execution of marketing projects and campaigns & distributing them in various media and social platforms and measuring its impact and effectiveness.

2. Be actively involved in SEO efforts (keyword, image optimization etc.)

3. Measure and report performance of all digital marketing campaigns, and assess against goals

(ROI and KPIs)

4. PPC & Social Media campaigns management. Implementing remarketing and retargeting

strategies.

5. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

6. Reviewing and actively managing website and other online assets and sources

7. Using and researching the internet and new media to reach new customers, generate leads

and retain existing customers

8. Measure performance of digital marketing efforts using a variety of Web analytics tools

(Google Analytics, Web Trends etc.)

9. Tracking and analyzing important metrics that affect website traffic, service quotes and

target audiences

10. Preparing regular internal reports that provide insight into performance

11. Manage and maintain the company’s owned media including websites, mobile apps, and

email/CRM software

12. Cross-collaborating and liaising with external teams to create material 13. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team 14. Adept with Wordpress website SEO (on-page and off-page) and site audit.

Role: Digital Marketing

Employment Type: Full Time, Permanent

Role Category: Digital Marketing