Content Writer job Description
Content Creation:
· Develop and create engaging, high-quality content for various channels, including website, blogs, social media, and email campaigns.
· Ensure all content is aligned with the brand voice, messaging, and marketing objectives.
Marketing Strategy:
· Collaborate with the marketing team to develop and implement effective marketing strategies that align with business goals.
· Utilize market research and analytics to identify trends and opportunities for content optimization.
Social Media Management:
· Manage and grow the company's social media presence through strategic content planning and execution.
· Stay updated on industry trends and leverage social media platforms to enhance brand visibility.
SEO Optimization:
· Implement SEO best practices to improve content discoverability and search engine rankings.
· Monitor and website traffic and user engagement to make data-driven decisions.
Collaboration and Communication:
· Work closely with cross-functional teams, including marketing, design, and sales, to ensure consistent messaging across all channels.
· Communicate effectively to coordinate content release schedules and promotional activities.
Content Performance Analysis:
· Regularly track and analyse content performance metrics using tools like Google Analytics and social media insights.
· Provide insights and recommendations for continuous improvement.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Content Manager with a focus on marketing (2-3 years).
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Proficient in content management systems and social media platforms.
• Knowledge of SEO best practices and experience with SEO tools.
• Creative mindset with the ability to generate innovative ideas for content.
• Strong organizational and project management skills.