Job Title: Digital Marketing Head
Company: Shusshh - A Leading Sexual Wellness Brand in India
Location: Geeta colony
About Shusshh
Shusshh is a pioneering sexual wellness brand dedicated to revolutionizing intimacy and self-care through innovative products and educational resources. We specialize in the design, production, and distribution of high-quality massagers and related accessories aimed at enhancing personal pleasure and well-being. With a commitment to destigmatizing discussions around sexual health and empowerment, Shusshh strives to create a safe and inclusive space for individuals to explore and embrace their desires.
Job Description:
As the Digital Marketing Head at Shusshh, you will play a pivotal role in driving the brand's online presence, expanding our reach, and engaging with our target audience. You will be responsible for developing and executing comprehensive digital marketing strategies tailored to our brand identity and objectives. Your creativity, strategic thinking, and deep understanding of digital platforms will be essential in maximizing our online visibility and driving sales growth.
Key Responsibilities:
1. Strategy Development: Formulate and implement data-driven digital marketing strategies aligned with Shusshh's overall business goals and brand positioning.
2. Brand Building: Enhance brand awareness and recognition through compelling storytelling, creative campaigns, and consistent messaging across digital channels.
3. Audience Engagement: Identify target audience segments and develop tailored content and campaigns to drive engagement, foster community building, and encourage brand loyalty.
4. Content Creation: Oversee the creation and optimization of diverse digital content, including social media posts, blog articles, videos, and visuals, ensuring alignment with brand voice and values.
5. Social Media Management: Lead social media efforts across platforms (e.g., Instagram, Facebook, Twitter) to increase followership, drive traffic, and foster meaningful interactions with our audience.
6. Influencer Partnerships: Cultivate relationships with relevant influencers and brand ambassadors to amplify reach, enhance credibility, and promote product awareness.
7. Performance Analysis: Monitor key performance metrics (e.g., website traffic, conversion rates, ROI) and utilize analytics tools to assess campaign effectiveness, identify opportunities for optimization, and drive continuous improvement.
8. SEO and SEM Implement SEO and SEM best practices to improve search engine rankings, increase organic traffic, and optimize paid advertising campaigns for maximum ROI.
9. Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive conversions, and maintain ongoing engagement with customers.
10. Collaboration: Work closely with cross-functional teams, including product development, sales, and customer support, to align marketing efforts with overall business objectives and ensure a cohesive brand experience.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field. Master's degree preferred.
- Proven experience (X years) in digital marketing roles, preferably within the consumer goods or e-commerce industry.
- Demonstrated success in developing and executing digital marketing strategies that drive brand awareness, engagement, and sales growth.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO/SEM, and analytics.
- Strong creative vision, storytelling skills, and attention to detail.
- Excellent communication, interpersonal, and leadership abilities.
- Passion for sexual wellness advocacy and commitment to promoting inclusivity and diversity.
Join Shusshh and be part of a dynamic team dedicated to transforming the sexual wellness landscape in India and beyond. Together, we can empower individuals to embrace pleasure, intimacy, and self-discovery with confidence and joy. Apply now and let's make a meaningful impact together!