Tyremarket.com is India's largest omnichannel tyre platform; dedicated to providing tyre consumers a unique and seamless buying experience. Our Portal has focussed on providing world-class content, be it videos, articles or imagery. We stive to deliver premium products, dedicated expertise, engaging media, and passionate customer support to our visitors and customers, through best-in-class e-commerce and retail experiences.

Job Description

Tyremarket.com has grown at a rapid pace and now serves hundreds of thousands of readers on a weekly basis. Our readership is among the most engaged and informed automotive enthusiasts online.

Tyremarket.com is seeking a Digital Content Manager to produce and manage news, educational, opinion, and feature content for our Blog, Social Channels and Youtube. The job requires not only broad knowledge about Automobiles, Motorcycles and Scooters, but also a level of curiosity that drives you to keep adding to that knowledge.

You will be responsible for keeping your thumb on the pulse of everything happening in the Autmotive world, from new model releases to industry trends to lifestyle feature stories. You’ll also need to develop relationships in the industry so you can spot and anticipate newsworthy developments, not just react to what others have already reported. Proven abilities to work on tight deadlines, familiarity with online content dissemination, comfort working with content management systems, and knowledge of SEO issues are also major advantages.

Our Digital Content Manager will have the following skills:-

• Research and develop article concepts in collaboration with fellow staff and Content Writers
• Manage articles and photos in the CMS
• Collaborate with Marketing team in order to develop multi-pronged content campaigns
• Use editorial sensibility and data in tandem to iterate and refine content in real time
• Extensive social media management expertise (Facebook/Instagram/Twitter/LinkedIn/Tik Tok/ YouTube)
• Social Media Analysis Capabilities (Platform insight tools, Emplifi /Socialbakers, Google Analytics)
• Extensive knowledge about social media campaigns
• Cover the daily beat of the tyre industry; identify and produce news while it’s still timely
• Stay abreast of the cutting edge in the Automotive industry
• Travel 10-20% of the time for industry events and video/campaign production
• Team Player
• Creative mindset
• Experience in the Automotive field is considered a plus
• Proven track record of digital content production
• Knowledge of using necessary tools including Adobe Premiere, Adobe After Effects, Adobe Photoshop, Adobe Illustrator
• Advanced capabilities to film & edit video content

Qualifications

• 3-4 years’ experience in a content role, with experience developing strategy and digital PR campaigns.
• Likely digital/media agency background, although this isn’t essential.
• A creative thinker, you’ll have a good eye for the type of content that will get traction.
• Good storytelling and presentation capability, with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.
• Passion for, and a solid understanding of, all aspects of SEO and ideally digital more broadly.
• Organised, self-starter with excellent attention to detail.
• Strong project management skills and the ability to manage multiple deadlines, stakeholders and suppliers.
• Excellent working knowledge of key content and SEO tools (Google Analytics, BuzzSumo, AHRefs, SEMRush, Majestic, etc.)
• Interest in web analytics and an ability to use data to back arguments.
• Highly experienced with keyword research and be able to interpret data to inform your strategic and creative approach.
• Someone who follows marketing trends, shares relevant findings with colleagues and clients, and tries to think of ways to incorporate them into our services.
• Lover of all things Automotive: Enthusiast, and voracious consumer of Automotive content