ABOUT FRONTIER MARKETS

Frontier Markets (FM) offers a trusted end-to-end, seamless connection to India’s rural customers especially women consumers in the deepest villages of India where the current market doesn’t deliver. Via our women ‘Saheli’ community and our Meri Saheli Platform, we help our clients to:

1.      Deepen understanding of rural women influencers, market enablers and consumers, as well as overall households requirements through validated, real-time insights

2.      Optimize go-to-market activities by applying our “4D solution”: A facilitated, collaborative process whereby we discover, design, develop & deliver high- impact solutions with our clients with a gender lens to capture the female market which is missed

3.      Instantly improve lead-generation and rural sales via our trusted FM distribution platform through digital women champions, digital small women businesses, and a last mile value chain

Impact Journey

a.       30K+ Women Entrepreneurs across 2 states (Rajasthan & Uttar Pradesh)

b.      5000 Villages served

c.       3 Mn Rural Households reached

d.      50 Mn+ Solutions delivered

e.       60+ partners onboarded

f.       $30Mn Income generated through Meri Saheli App Platform

ROLES & RESPONSIBILITIES

We are looking for a self-driven individual who is conversant with the Local geographies, Understands local Administrative structure – Block to Gram Panchayat level, Self Help Groups, NGOs, MFIs, eMitras, Government institutions, Aganwadis,  Has experience of experiential marketing, Understands local Culture, etiquettes specific to women and should train field staff and saheli. And preferable has experience in Telecom/Insurance/Fintech/Banking correspondents work.

The ideal candidate shall be adept at the below Functions:

·         Entrepreneur Development, Management and Retention

o   Should progressively raise required number of last mile entrepreneurs and saturate the geography assigned

o   Should support all organizational interventions to develop and groom entrepreneurs during their journey from ‘Agent to Enterprise’

o   Should proactively skill build and provide feedback on timeliness, quality and impact of interventions made to develop entrepreneurs.

o   Should participate and provide insight in organizational endeavors to address underperformance of any nature being observed within set of entrepreneurs

o   Should constantly take proactive measures to reach out to entrepreneurs and counsel them on their current performance and career path.

o   Should periodically organize ‘Entrepreneurship Engagement Events’ to instill a sense of community and reinforce affiliation towards FM

o   Should ensure that his team of Field Coordinators is diligently administering the operational module prescribed for deliberations during ABM-Entrepreneur interface

·         Undertaking Preparation for Marketing Activities as per Prescribed Process

o   Should follow the calendar to plan preparation of marketing activities in coordination with Saheli.

o   Should ensure that venues for the marketing activities are selected as per prescribed criteria.

o   Should ensure fulfillment of logistics requirements for marketing activity.

o   Should Ensure that all field invitations (Existing/Potential Customer, Influencers) are made as per prescribed scripts.

o   Should ensure that contact list of invitees and venue details are shared timely with Data center

o   Should ensure that all required materials are in place (Attendance/Banner/Certificates/Demo Kits).

·         Market Development & Area activation

o   Should ensure that all market development activities are being conducted as per plan and with due regard to prescribed process

o   Should ensure that each market development activities are meeting its objective in terms of participation, lead generation and relationship with local influencers

o   Should participate in monthly and quarterly planning of market development initiatives of his area

·         New Household acquisition and ownership

o   Should ensure that FM is progressively acquiring planned number of households in his area

o   Should ensure last mile outreach of FM through progressive acquisition of new households in each village falling in his area

o   Should ensure traction of each product line till last mile

o   Should ensure that FM is enhancing its presence among the acquired household

o   Should constantly scan existing customer to identify opportunities for Up sell, Cross sell, resale.

·         Cross Functional Co-Ordination

o    Should participate in planning/review/feedback exercises of company’s marketing initiatives with Trainers/DM/ABM/Marketing Manager.

o   Should handle admin/bill submission/bill settlement in a disciplined schedule.

o   Should provide requisition for marketing collaterals to ABM/Marketing Manager.

PREFFERED SKILLS

·         Proven track record of at least 2+ years in market development of sub urban and/or rural market

·         Effective and impressive orator skills.

·         Excellent Marketing & Convincing Skill.

·         Primary level of digital skills- efficient in working with smartphone, apps

·         Experience in Telecom/Insurance/Fintech/Banking Correspondents

·         Good Inter personal skills- Ability to mix up with peers, partners and community influencers.

·         Ability of skill building

·         Flair for planning- Reporting and conducting marketing activities through prescribed schedule and process.

·         Inclination to mentor, monitor and support grassroots level entrepreneur

·         Result orientation- Commitment towards periodical goals.

·         Should enjoy high intensity on ground execution.

·         Effective Team player

·         Stickler for Process adherence and Process efficiency

·         Good Inter personal skills- Ability to mix up with peers, partners and community influencers and cross functional teams

·         Self –Starter and effective multitasked

·         Good at liaising with Local institutions- NGOs, Voluntary organizations, MFIs, Government bodies working with women

PRofile of the Market activator TRAINER (MAT)

·         Male/female, Age group: 21-35.

·         He/She should be a post graduate

·         He/She should be fluent with Hindi and the local language of the district he is being appointed for.

·         He/she should own a bike and Smartphone

KRAs for this role

o   Skill Building  of Saheli to do market activation

o   Skill building of Super Saheli to manage Saheli and shadowing in market activation.

o   Identification, Onboarding & Training of Women MSEs.

o   Identification, onboarding, Handholding Banking correspondents.

o   Adherence to the Schedule of Marketing Activities

o   Actual Vs Expected Participation in Marketing Activities

o   Qualified Lead Generated Vs Total Participants

o   Qualified Lead Generated from Market Activation Vs Market Activation participants

Adherence to the prescribed process for marketing activities