We are looking for a highly skilled and experienced Social Media and Email Marketing Manager with 5+ years of expertise in the digital marketing realm. This role is crucial for leading our company's social media and email marketing initiatives, strategizing to enhance our online presence, and driving engagement and conversion through innovative campaigns. The ideal candidate will be a strategic thinker with a strong background in digital marketing, able to lead a team effectively and adapt to the evolving trends in social media and email marketing.

Responsibilities
• Strategic Planning and Leadership:
• Develop and oversee the implementation of comprehensive social media and email marketing strategies that align with the company's goals.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Campaign Development and Management:
• Plan and execute impactful social media campaigns across various platforms and oversee the creation of compelling email marketing campaigns.
• Ensure that all campaigns are integrated and consistent with the overall marketing strategy and brand voice.
• Analytics and Optimisation:
• Regularly analyse and report on the effectiveness of campaigns, using data to drive decisions and optimize future marketing efforts.
• Stay abreast of the latest trends and technologies in digital marketing, implementing new tools and techniques to enhance campaign performance.
• Content Oversight:
• Oversee the creation and curation of engaging, relevant content for both social media and email campaigns.
• Ensure that content aligns with the company's brand identity and messaging.
• Budget Management:
• Manage the budget for social media and email marketing initiatives, ensuring efficient use of resources and maximum ROI.
• Stakeholder Collaboration:
• Collaborate with various departments and external partners to ensure a unified approach to brand messaging and campaigns.
• Act as the primary point of contact for social media and email marketing within the organization.

Requirements
• Master's degree in Marketing, Communications, Business Administration, or a related field.
• Experience in social media and email marketing, with a proven track record in a managerial role.
• Strong leadership skills with experience in managing and mentoring a team.
• Expertise in social media platforms, email marketing tools, SEO, and Google Analytics.
• Excellent communication, organisational, and analytical skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with a knack for innovation and problem-solving.
• Ability to handle multiple projects and deadlines in a fast-paced environment and able to meet goals and set KPIs