Work within a defined geographic territory. Design, implement, and execute short and long-term sales strategies that will result in territory growth. Implement knowledge of equipment sales cycle. Sell a balanced portfolio of instruments and consumables. Support distribution channels. Provide competitive information such as bid situations, pricing data, or bundling arrangements in order to establish negotiated pricing contracts for assigned products. Perform product demonstrations, installations, and application support. Improve product knowledge and sales techniques. Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talks with customers on sales floor or by phone. Take orders and deliver products