Performance Marketing Manager – Personal Finance 💰📈
Are you a performance-driven marketer with expertise in Google Ads, Facebook Ads, and data analytics? Do you have a deep understanding of customer acquisition, lead generation, and ROI optimization in the personal finance sector? If yes, we are looking for a Performance Marketing Manager to lead and scale high-impact digital campaigns for maximum growth.
What You’ll Do:
✅ Performance Marketing Strategy – Plan, execute, and optimize multi-channel paid marketing campaigns (Google Ads, Facebook Ads, YouTube, LinkedIn, and Display Networks) to drive high-quality financial leads.
✅ Lead Generation & Customer Acquisition – Optimize campaigns to acquire high-intent users for financial products such as loans, credit cards, investments, and insurance.
✅ Funnel Optimization & CRO – Work on landing page performance, A/B testing, and conversion rate optimization (CRO) to maximize lead-to-customer conversions.
✅ Budget & ROI Management – Allocate and optimize ad spend across PPC, social, and native advertising to ensure a high return on ad spend (ROAS).
✅ Analytics & Performance Tracking – Monitor key performance indicators (CTR, CPA, CAC, LTV, ROAS) using Google Analytics, Google Tag Manager, and data visualization tools.
✅ Audience Targeting & Retargeting – Leverage first-party data, remarketing strategies, lookalike audiences, and behavioral targeting to increase engagement.
✅ Content & Ad Copy Optimization – Collaborate with content, design, and product teams to create compelling ad creatives and landing pages.
✅ Compliance & Regulations – Ensure all campaigns adhere to financial marketing regulations, industry best practices, and platform policies.
✅ Competitive Analysis & Market Research – Stay updated on finance industry trends, competitor strategies, and emerging digital marketing technologies.
What Makes You a Perfect Fit?
🔥 Proven experience in running high-budget performance marketing campaigns for financial services or fintech brands.
🔥 Expertise in Google Ads, Meta Ads (Facebook, Instagram), LinkedIn Ads, and YouTube advertising.
🔥 Strong analytical skills with proficiency in Google Analytics, Data Studio, Google Tag Manager, and CRM tools.
🔥 Deep understanding of customer acquisition cost (CAC), lifetime value (LTV), and financial services marketing.
🔥 Hands-on experience with A/B testing, bid strategy optimization, and attribution modeling.
💡 Bonus Points If You Have:
✔ Google Ads & Meta Blueprint Certifications.
✔ Experience with native advertising (Taboola, Outbrain) or affiliate marketing.
✔ Knowledge of marketing automation and AI-driven ad optimization tools.
If you’re ready to scale digital campaigns, optimize performance, and drive growth in personal finance, apply now! 🚀