Job Description 

Position Overview

The Marketing Executive will be responsible for planning and executing marketing activities to promote the brand, products, and customer engagement for the jewellery business. This role requires creativity, strong communication skills, and a keen understanding of the jewellery industry, luxury markets, and consumer behavior.

Key Responsibilities

• Develop and implement marketing campaigns (digital & offline) to increase brand visibility and sales.

• Manage social media platforms, website, and online marketplaces with engaging jewellery-specific content.

• Coordinate photo shoots, catalogues, look-books, and promotional material showcasing jewellery collections.

• Build and maintain relationships with retail partners, influencers, and event organizers.

• Support sales team with marketing tools, promotional offers, and customer engagement activities.

• Track competitor activities, industry trends, and consumer preferences to refine marketing strategies.

• Plan and execute jewellery exhibitions, trade shows, and in-store promotional events.

• Collaborate with design and merchandising teams for product launches and seasonal campaigns.

• Monitor campaign performance through analytics and prepare periodic reports for management.

Skills & Competencies

• Strong understanding of luxury marketing, jewellery trends, and consumer behavior.

• Knowledge of digital marketing (SEO, Google Ads, Facebook/Instagram Ads, Email Marketing).

• Creative thinking with excellent written and visual communication skills.

• Proficiency in MS Office; familiarity with design/marketing tools (e.g., Canva, Photoshop) is an advantage.

• Networking and relationship-building skills.

• Ability to manage multiple projects and meet deadlines.