Key Responsibilities

1. Merchandising Strategy & Storefront Optimization

• :Develop and execute a comprehensive on-site merchandising strategy that aligns with B2B customer needs, sales goals, and market trends
• .Manage product categorization, on-site search optimization, and implement effective cross-sell/up-sell strategies to increase Average Order Value (AOV)
• .Utilize data to analyze user behavior, conversion funnels, and customer journeys
• .Identify friction points and opportunities for optimization; design and implement A/B tests to improve key metrics like clickthrough rate, conversion rate and user engagement

.2. Marketing & CRM Campaign Management

• :Design, launch, and manage end-to-end digital marketing campaigns across various channels to drive traffic and engage
• .Lead the strategy and execution of all CRM campaigns (email, SMS, push notifications) to acquire, drive repeat purchases, and reduce churn
• .Develop customer segmentation strategies to deliver personalized marketing messages, offers, and content
• .Monitor and report on campaign performance against key metrics (CAC, ROI, LTV), providing actionable insights for continuous improvement

.3. Promotions, Deals & App Engagement

• :Plan, configure, and execute a promotional calendar, including deals, volume-based discounts, and exclusive offers tailored for different B2B customer segments
• .Manage the implementation of all promotional activities on mobile app, ensuring a seamless user experience
• .Develop and run app-exclusive campaigns to drive downloads, user activation, and repeat usage

.4. Storefront Maintenance & Creative Oversight

• :Oversee the day-to-day maintenance and health of the B2B eCommerce storefront and app, ensuring product information is accurate, pricing is correct, banners are current, and all site functionalities are working flawlessly
• .Collaborate with design teams or external agencies to brief and develop compelling creative assets (banners, ad copy, email templates, landing pages)
• .Perform quality control (QC) on all creative and copy, ensuring it is on-brand, error-free, and optimized for the intended channel and audience before deployment