Senior Account Managers usually handle these core duties (based on common postings and descriptions):

• Serve as the primary point of contact and trusted advisor for a portfolio of high-value / strategic clients
• Build and maintain long-term, trust-based relationships with clients (including C-level executives)
• Develop and execute account growth strategies, including upselling, cross-selling, and identifying expansion opportunities
• Monitor client health, risks, satisfaction (e.g., via NPS/CSAT), and overall portfolio performance
• Collaborate with internal teams (sales, product, marketing, support, finance) to deliver solutions that meet client needs and exceed expectations
• Prepare and present strategic plans, quarterly business reviews (QBRs), performance reports, and proposals
• Negotiate contracts, renewals, pricing, and scope changes
• Achieve or exceed revenue/retention targets for assigned accounts
• Identify and resolve issues proactively to minimize churn
• Mentor and guide junior Account Managers or team members (in larger organizations)
• Stay updated on client industry trends, competitor activity, and how to position the company's offerings

Most roles look for:

• Experience: 510+ years in account management, client services, sales, or relationship management (with proven success managing key accounts)
• Education: Bachelor's degree (often in Business, Marketing, Communications, or related field); MBA or relevant certifications can be a plus
• Core skills:
• Exceptional communication & presentation skills (verbal & written)
• Strong negotiation and conflict-resolution abilities
• Strategic & analytical thinking (data-driven decision making)
• Client empathy + commercial awareness
• CRM expertise (Salesforce, HubSpot, etc.)
• Project management & organizational skills
• Leadership / team coordination abilities
• Nice-to-have: Industry-specific knowledge (e.g., digital advertising, SaaS, insurance, consulting), experience with complex B2B sales cycles