Key Result Areas (KRAs):

1. Product Development: Leading the design and development of new clothing and textile products from concept to final production.

2. Market Research: Conducting research to identify market trends, customer preferences, and competitors' products.

3. Design Management: Overseeing the design process, including creating sketches, prototypes, and technical specifications.

4. Cost Management: Managing product development costs to meet budget constraints and maintain profitability.

5. Quality Assurance: Ensuring the quality and functionality of developed products through testing and inspections.

6. Supplier and Vendor Collaboration: Collaborating with suppliers and vendors to source materials and components and achieve product specifications.

7. Product Lifecycle Management: Managing the product lifecycle, including updates, redesigns, and discontinuation.

8. Regulatory Compliance: Ensuring that developed products meet relevant safety and compliance standards.

Key Performance Indicators (KPIs):

1. New Product Launch Success Rate: Measuring the percentage of successfully launched new products compared to the total number of new product initiatives.

2. Time-to-Market: Tracking the time it takes to develop and launch a new product from the concept stage to market availability.

3. Product Development Costs: Monitoring the total cost incurred in the development of new products against the budget.

4. Customer Satisfaction: Gathering feedback from customers on the quality and design of newly developed products.

5. Product Innovation: Counting the number of innovative features or components incorporated into new products.

6. Material and Component Sourcing Efficiency: Evaluating the efficiency of sourcing materials and components from suppliers in terms of cost, quality, and lead time.

7. Product Returns and Defect Rate: Measuring the rate of product returns and defects for newly launched products.

8. Revenue from New Products: Calculating the revenue generated from the sale of newly developed products.

9. Compliance with Standards: Ensuring that all developed products meet industry-specific, safety, and regulatory standards.

10. Design Lead Time: Evaluating the time taken to develop the design concept for new products.

11. Competitor Analysis: Conducting regular assessments of competitors' product offerings and identifying opportunities for improvement.

12. Product Life Cycle Metrics: Tracking the performance of products over their life cycle, including sales, profits, and customer feedback.

13. Cost Per Unit: Calculating the cost per unit for newly developed products.

14. Design Portfolio Growth: Measuring the number of new designs added to the product portfolio.