We are looking for a Social Media Manager who can build and grow JobRaahi's online presence, increase engagement, generate leads, and promote the platform among employers and job seekers.

Key Responsibilities

1. Social Media Management

• Develop and execute monthly social media strategies and content calendars for
• JobRaahi across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create, schedule, and publish posts, reels, short-form videos, stories, carousels, polls, and other engaging content.
• Monitor page growth, audience engagement, reach, impressions, and interactions on a regular basis.
• Build and maintain JobRaahi's online brand presence through consistent and relevant content.
• Stay updated with social media trends, algorithms, trending formats, hashtags, and competitor activities.

2. Paid Advertising

• Plan, set up, execute, and optimise Meta Ads and Google Ads campaigns based on business objectives.
• Manage campaign budgets, audiences, targeting, placements, creatives, ad copies, and calls-to-action.
• Monitor key performance metrics such as CTR, CPC, CPL, CPA, conversions, reach, frequency, and ROAS, wherever applicable.
• Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign strategies.
• Analyse campaign performance and continuously optimise campaigns to improve lead
• generation, conversions, app downloads, and cost efficiency.

3. Content & Creative Development

• Develop creative content strategies to promote JobRaahi, its website, mobile application, features, and services.
• Create engaging reels, videos, static creatives, carousels, stories, and promotional content for different platforms.
• Use tools such as Canva, CapCut, Adobe or similar video/image editing platforms to create and edit content.
• Write engaging captions, headlines, hooks, CTAs, and promotional copy aligned with the brand.
• Identify trending topics, content formats, and creative concepts that can improve reach, engagement, and audience growth.

4. BTL Marketing & Brand Promotion

• Plan and execute BTL activities, on-ground activations, events, promotional campaigns, exhibitions, and local marketing initiatives.
• Develop innovative offline marketing ideas to increase JobRaahi's brand awareness, user acquisition, and app downloads.
• Coordinate with internal teams, vendors, agencies, printing partners, and other stakeholders for smooth execution of BTL activities.
• Assist in planning promotional materials such as standees, flyers, posters, banners, brochures, merchandise, and other marketing collateral.
• Track the performance and outcomes of BTL activities and identify opportunities to improve future campaigns.

5. Performance, Analytics & Growth

• Track and analyse performance across social media, paid advertising, website, and app campaigns using relevant analytics and dashboard tools.
• Prepare weekly and monthly performance reports covering reach, engagement, follower growth, leads, app downloads, conversions, and advertising performance.
• Identify high-performing and low-performing content and use insights to improve future campaigns.
• Monitor competitor activities and identify new opportunities for digital and offline brand growth.
• Take ownership of measurable marketing growth by continuously testing, analysing, and improving content, campaigns, and promotional activities.

REQUIRED KNOWLEDGE/EXPERIENCE

• Must have hands-on experience managing social media pages.
• Must be able to demonstrate that they have actually grown a
• Social media page/account through organic or paid efforts.
• Practical knowledge of Meta Ads and Google Ads is required.
• Strong understanding of social media content, engagement, and growth strategies.
• Good communication and creative skills.
• Familiarity with tools such as Canva and basic video/image editing tools is preferred.