Capital Goods & Strategic Skill Council (CGSSC) is seeking a creative and results-driven Branding & Marketing Executive to strengthen the organization’s brand visibility, stakeholder engagement, and digital presence. The role involves strategic communications, content development, public relations, social media management, event coordination, and marketing campaign execution.

Technical Skills

• Proficiency in MS Office Suite, social media platforms, and digital marketing tools.
• Knowledge of Canva, Adobe Creative Suite, website content management systems, and analytics tools is preferred.

Core Competencies

• Excellent written and verbal communication skills.
• Strong content writing, storytelling, and presentation abilities.
• Creative thinking with strong attention to detail.
• Strong stakeholder management and relationship-building skills.
• Ability to manage multiple projects and meet deadlines in a dynamic environment.

Key Responsibilities

Brand Strategy & Communications

• Develop and execute branding, marketing, and communication strategies aligned with organizational objectives.
• Manage communication calendars and ensure consistent messaging across all channels.
• Prepare proposals, presentations, concept notes, and marketing materials for industry, CSR, government, and institutional stakeholders.

Content Development & Brand Management

• Create and manage high-quality content for websites, newsletters, social media, press releases, reports, and promotional materials.
• Ensure consistency in brand identity, messaging, and visual communication.
• Coordinate with designers, agencies, and vendors for campaign execution and creative development.

Media Relations & Public Relations

• Build and maintain relationships with media houses, journalists, industry associations, and key stakeholders.
• Draft press releases, media briefs, success stories, and official communications.
• Monitor media coverage and prepare visibility and impact reports.

Digital Marketing & Social Media

• Manage the organization’s website and social media platforms.
• Plan and execute digital campaigns to enhance outreach and engagement.
• Track social media performance, audience growth, and campaign effectiveness using analytics tools.

Events & Stakeholder Engagement

• Support planning and execution of workshops, conferences, industry events, exhibitions, and stakeholder meetings.
• Develop promotional campaigns and branding materials for organizational events and initiatives.

Performance Monitoring & Reporting

• Measure the effectiveness of branding and marketing initiatives through data-driven analysis.
• Prepare periodic reports and recommend strategies for improving reach, engagement, and brand impact.