A.     Profile:

1.      Qualification: Minimum 12th standard passed or diploma holders; graduates preferred

2.      Experience: Freshers; experienced candidates from the same industry or allied industry is preferred

3.      Age: Less than 25 preferred

4.      Highly motivated individuals who are comfortable with travelling, have a great learning zeal

C.     Key Responsibility Areas (KRAs):

The Franchise Dealer Associate will be mapped to a dealer, and hence his main job is secondary sales, lead conversion & contractor activation.

1.      Product Sales: Product sale turnover through franchise dealer counter has to be ensured by the franchise dealer associate.

2.      Special Product sales: Special product sale turnover through franchise dealer counter has to be ensured by the franchise dealer associate.

3.      Lead Generation: geographical scanning, dealer/contractor connect

4.      Lead Conversion: Would focus on lead conversion for painting services for the central and dealer leads.

5.      Enrolment: To enroll the painters and contractors in the Sparkle Loyalty Program.

6.      Activation: The painters and contractors need to be contacted on a regular basis to give them all the information about the schemes so that there is regular product lifting and secondary sales from the franchise store.

7.    Business outcome: Sales value and special products turnover through franchise dealer counter. 

8.      Lead Conversion: Would focus on lead conversion for painting services for the central, dealer and self leads.